described the technology accurately

The commercial relationship involves mutual sourcing and supplying of LED components and products. The details concerning the commercial arrangement and the patent license agreement are confidential. The investment of five million United States dollars is in the form of a convertible note that will convert to preferred shares upon LSG’s planned rights offering. The agreement also provides for mutual releases for all claims relative to the past, including all intellectual property and commercial claims and all the pending cases between the companies will be dismissed.

Two of the complainants asked whether the advertising misleadingly suggested that the televisions used LEDs (Light-emitting Diodes) to create the display image, when in fact they use them as backlights.In its defence, Samsung argued that the type of product in question was now commonly known as an "LED TV". It also submitted evidence to show that the phrase had been used by other companies to describe this kind of television.

However, the ASA ruled that the phrase "LED TV" was not adopted consistently throughout the industry and that the adverts were likely to mislead. It found the adverts in breach of the CAP broadcast and non-broadcast codes, ordered Samsung not to re-use them in their current form and told Samsung to ensure that future adverts "described the technology accurately".The UK ACA is also set to investigate advertising and marketing for 200Hz after receiving complaints that several vendors were not delivering true 200Hz technology.