Nick brings a wide range expertise in lamps

A highly recognized sales leader throughout the lighting industry with a history of success in building top sales talent and innovating sales processes, George comes to Soraa following 16 years with Acuity Brands Lighting in a variety of senior level sales and sales Led tunnel light. His last role at Acuity was as Vice President and General Manager for Corporate Accounts, Renovation, and Government; where he revitalized the National Account organization introducing a new strategic vision and turning it into a high performance sales channel. He brings to Soraa considerable expertise in all sales channels and motions; direct, distribution, manufacturer’s representatives, and national and regional accounts.

An internationally recognized lighting expert with over 30 years of global industry experience, Nick brings a wide range expertise in lamps, fixtures and applications to the Soraa team. He previously held senior executive roles at Sylvania, Thorn and Zumtobel Lighting; working through all channels from international project specification to general wholesale distribution and retail. He led the successful bid teams on several prominent international projects, including London Heathrow Airport Terminal 5 and Wembley International Football Stadium. Nick holds a BEng from Middlesex University.


“Soraa maintains a rare agility that consistently outperforms the competition, not only in the inventiveness and quality of its products, but also in their ability to maneuver within the marketplace to create new business opportunities. I’m thrilled to join the company at such an exciting time,” said Farraway.Response to Soraa’s products Led high bay lighting from the marketplace has been extraordinary and I’m excited to be part of its seasoned and professional management team.

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