2015年11月27日星期五

the entire value chain from front to back

Market researchers at IMS Research have predicted strong growth for opto semiconductors such as LED components and laser diodes with average growth rates of around five percent worldwide in the coming years. The fastest growth is expected to come in China during the same period, with an average growth rate of ten percent. This growth potential extends beyond components. According to a market survey conducted by McKinsey, the rapidly growing Asian region today already accounts for around 35 percent of today’s global general lighting market. This share is expected to increase to 45 percent by 2020. Forecasts predict the Chinese market alone, worth over €8 billion today, to more than double by 2020. In fiscal 2011, Osram generated about one fifth of the Group’s revenue in the Asia-Pacific region, where it employs over 16,000 people. This workforce is larger than that of any other region worldwide, and roughly half of it is employed in China. Osram has marketed products in the region for about 80 years, covering the entire value chain from front to back.

Currently, global LED industry is in the process of changeful period. In Japan, nuclear power shortage has driven up demand for LED lamps after the March 11 earthquake. Also, benefiting from the ban imposed by certain countries against selling incandescent light bulb of high wattage in 2012, Europe has become one of the most fast-growing LED markets in the world besides Japan. Meanwhile, South Korean government and Chinese government have constantly promoted and supported the LED industry and have achieved considerably outstanding results.

As an old saying, “Devised strategies, winning thousands of miles away”. How to get a hold of the market prospects and have a firm grip on the changing market dynamics and adjust the operation strategy accordingly becomes the pressing issue in 2012.

The sessions at the LEDforum will dissect the development of the LED industry in the next five years, the channel strategy of the Chinese LED industry and the challenge facing it. As for the concurrent sessions in the afternoon, they will focus on the prospects for the LED industry and the LED lighting market, the key development of the LED manufacturing process and equipment, providing a thorough analysis on the LED market.


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