the customers have greatly beaten down the prices

In addition, Brookshire Brothers has retrofitted with GE Evolve LED Area Lights lighting in five of its parking lots. GE’s 210-watt Area Lights replaced 400-watt high-intensity discharge fixtures in two lots while in the others, 1,000-watt HIDs were replaced by 270-watt Area Lights. Brookshire Brothers will save more than $14,000 annually in electricity costs and further maintenance savings from the parking lot improvements.

Brookshire Brothers’ outdoor lighting updates also included Wallighter Luminaires mounted on buildings for extra security around entrances and walkways. Several locations have also incorporated GE Tetra LED Lighting Systems to complement the enhanced exterior appearance of the stores.

We find it difficult to conduct foreign trade business of LED lights because the customers have greatly beaten down the prices, for example, the price of spotlights (3W) has fallen from $5.80in the first quarter to $3.50. The profits of our enterprise have constantly declined, and the market competition is really suffering,” said a foreign trade manager of a small micro-LED enterprise in Shenzhen. From the realistic perspective, he thought that display screen business would be more profitable than lighting, and that a host of China’s LED enterprises were stuck in a similar plight. The positioning of LED lighting products, whose price still remains high, as consumer goods block them from opening the market on a large scale.